Feng Hu

Colleges can send signals about their quality by adopting new, more alluring names. We study how this affects college choice and labor market performance of college graduates. Administrative data show name-changing colleges enroll higher-aptitude students, with larger effects for alluring-but-misleading name changes and among students with less information. A large resume audit study suggests a small premium for new college names in most jobs, and a significant penalty in lower-status jobs. We characterize student and employer beliefs using web-scraped text, surveys, and other data. Our study shows signals designed to change beliefs can have real, lasting impacts on market outcomes.

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We study the transmission of beliefs about gender differences in math ability from adults to children and how this affects girls’ academic performance relative to boys. We exploit randomly assigned variation in the proportion of a child’s middle school classmates whose parents believe boys are innately better than girls at learning math. An increase in exposure to peers whose parents report this belief increases a child’s likelihood of believing it, with similar effects for boys and girls and greater effects from peers of the same gender. This exposure also affects children’s perceived difficulty of math, aspirations, and math performance, generating gains for boys and losses for girls. 

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Children routinely benefit from being assigned a teacher who shares an identity with them, such as gender or ethnicity. We study how student beliefs impact teacher-student gender match effects, and how this varies across subjects with different societal beliefs about differential ability by gender. A simple model of belief formation predicts that match effects will be larger for students who believe they are of low ability, and be greater in subjects with more salient societal beliefs. We test these using data from Chinese middle schools, exploiting random assignment of students to teachers. In China, many people believe boys are innately better than girls at math. We find that being assigned a female math teacher helps low-perceived-ability girls and slightly harms low-perceived-ability boys, with no effects for other children. In English and Chinese – subjects with less salient societal beliefs – these patterns persist but diminish. This yields policy implications for the assignment of teachers to students.

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